How Does Google And Gmail Dominate The Consumer Email Full Details

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          How Does Google And Gmail Dominate The Consumer Email Full Details

Hi I am Gmail  And I am Hotmail I have one giga byte of storage which means I don't have to keep deleting my emails Well don't you think that deleting your email scan be rather therapeutic Sure buddy.

 I can also use keywords to search quickly through my email  How about you  Well I keep my

favorite emails in a folder Like uh lets see here somewhere Another momenthere sorry  Hey Hotmail

good to see you again Hello Gmail  Looks like I have 1 5billion users now  How about you  Well just

want to clarify my name is Outlooknow  And lets see I have a few hundred millionusers but its not a

popularity contest is it  No of course not Gmail is really dominating that market forconsumer email

which is a bit odd because inmost mature markets you have an oligopoly of atleast three players but it

looks like Google isabsolutely dominating this market With 1 5 billion users worldwide Gmail is

nowthe most widely used email provider in the worldbut it was by no means the first When Gmail

launched in April of 2004 it becameone of a number of free email services alongsideHotmail and

Yahoo Mail which were some of thefirst to introduce web-based email in the 1990s By 1998 Yahoo

Mail already had 12 million activeusers and by 1999 Hotmail had about 30 millionactive members

The Gmail project came out ofsomething called 20 percent time and this wassomething that was

really a hallmark of Googleculture in the early days So 20 percent time works like this If the rest of

your time if you took that onehundred percent and devoted 20 percent of it to aproject that you were

interested in or excitedabout or passionate about or wanted to chasedown thats what you could do

And Gmail came out of that 20 percent time Paul Buchheit started working at Google in 1999as its

23rd employee He undertook creating Googles foray into theemail world as his 20 percent project At

the time the project was codenamed "caribou"an allusion to the popular comic strip

Dilbert But not everyone at Google was supportive of hisvision  Even though we know Gmails so big

andthe most used email service it almost didnthappen because there were so many arguments

amongexecutives about whether they should actuallypursue it  And it wasnt quite clear how

Googlecould benefit from an online email service whenthey were a search company  One of the

things that Google did was they looked at problems as projects  So they put things to what they called a

toothbrush test So if you were interacting with a problem as muchas you interact with your

toothbrush then they were excited to take that on And email certainly fit that bill because people used

it all the time and it was growing during this time  for something that was use all the time email in the

the early 2000s was still not very user-friendly  The first thing Gmail set out to improve was storage At the

time other email providers offered up to4 megabytes of storage What that meant was you had to

delete delete delete all the time or your storage would be full  And then if your parents or an

employers you an email it was bounced back And the next thing you know your phone isringing

and someone is saying I'm trying to email you and I cant get through So that was the first thing that they were going to address by offering one gigabyte of storage This effectively meant that you would never have to delete email again And this was revolutionary at the time So when Gmail first released its product it didn't even have a delete button And this was to bring home the point that you didn't ever have to delete an email Ever! Gmails other big improvement: search Google offered that signature clutter-free lookthat you saw with the Google homepage in Gmail They also took a look at using their search engine feature as a part of the email so that ifyou wanted to find a specific email that someone sent you on a specific topic it was easy You just used the search bar to find it And at the time no one else offered that Besides storage space and search Gmail also introduced a way of grouping messages.

that manyof us consider standard today Conversation threading grouped all replies to amessage in one place and in order making iteasier to grasp the context of a conversation That was what Google was all about whether it was the search engine or Gmail they wanted to make it easier for the user When it was easier for the user more people bought in and adopted this new technology What gave Gmail some of its capabilities was the fact that it used a more advanced computer language called JavaScript.

What JavaScript delivered was a much more interactive and responsive experience for the user compared to the competition which was are loading each page repainting each page and itwas a slower process And so JavaScript delivered a much faster and more interactive experience for the consumer Gmail was launched in 2004 on April 1st It was April Fools Day So people actually thought it was a hoax and it was not real but it was Gmail initially launched in a unique manner: as invite only  The reason why Google which turned out to be a wonderful marketing ploy made it exclusive and you had to apply and try to get on the wait list for a Gmail account is because they weren't investing enough  They could not scale upthe back end to meet demand and so they had to make sure that they were able to keep up with the flow  And the only way they could do that is tolet people in on invitation only Gmails invite only rollout made having a Gmailaddress a hot commodity Some even went as far as selling their Gmail invites on eBay  It wasn't until 2007 that Gmailfinally launched to everyone without an invite Since about 2012 Gmail has been doing exceedingly well compared to the competition At Google I/O 2012 the company announced that Gmail had reached $425 million monthly activeusers  This put it ahead of Hotmail sself-reported 360 million monthly active users and Yahoo Mails estimated 277 million users in 2011,

 At the time there were some disputes about the exact numbers but soon Gmails popularity became evident  In a written statement to CNBC Senior Director of Project Management for YahooMail Josh Jacobson said Gmail has seen user growth for a number of reasons including promotion as the default email provider on Android devices and familiarity driven by use inthe enterprise and education via Chromebooks The main factors that have led to the rise in popularity of Gmail First of all Google is a central property on the web and so there's a halo effect And so you go to Google for YouTube and you go for Google Apps and for search and for maps.

Why not go for email  Gmail went from being an underdog to the mostused email service in the world because it was able to incorporate a lot of Googles core technologies  Another example of one of our core products which we are redesigning with A I is Gmail  We just had a new fresher look for Gmail a recent redesign Hope youre all enjoying using it.

We are bringing another feature to Gmail We call it Smart Compose So as the name suggests we use machine learning to start suggesting phrases for you as you type All you need to do is to hit tab and keep auto completing .Some of Gmail more recent innovations include the ability to schedule emails and Confidential Mode which prevent srecipients from forwarding copying printing or downloading your message Though they are still able to screenshot it Another draw: being able to use your Gmail sign in n other websites and apps When we look at sign in with I mean this is where we talk about the competition between the digital dragons.

 And so you can sign in with Facebook you can sign in with Amazon you can sign in with Apple And so the fact that you can sign in with Google allows them to compete head-to-head with those other digital dragons And the fact that you can use Gmail or Google to sign in really reinforces the power of their control of that consumer email market We also see their presence in the education spaceas leading to pull through when folks select a consumer email address And then momentum builds more momentum And so as you get tired of your old ISP-based email and youre embarrassed about your AOL email account you look around and you look at what your friends are using  And if theyre gonna be using Gmail you may tend to move over to Gmail your self  They started off as a very innovative product and they have continued to innovate Gmail was gaining popularity fast but it was not all smooth sailing for the new platform Finding a way to monetize.

Gmail had been a point of contention at the company Some people argued Gmail should be a paid service from the get-go  But others argued that in orderfor Gmail to have the most reach it needed to bead driven The ad revenue model won out but evenbefore it launched the general public in 2007Google got heat for scanning Gmail emails andusing the contents for targeted advertising If youre emailing someone about hey lets meetup and go sailing and then suddenly there was anad for sailboat tours It was unnerving for people because it was sospot-on and people called it creepy and spooky And suddenly the headlines were very negative forGoogle and for Gmail The practice also made some privacy groups andpoliticians uneasy.

 The year Gmail launched 31 privacy and consumergroups sent a letter to Googles co-founderssaying that scanning emails for ad purposesviolates the implicit trust of an email serviceprovider  Shortly after Gmails launch formerCalifornia senator Liz Figueroa even drafted abill that would place limits on the informationgathered from scanning email messages that couldbe shared with third parties The bill passed the California State Senate butdied in the state Assembly It would take another 10 years after its widepublic launch for Google to commit to no longerscanning any Gmail account for the purpose ofpersonalizing ads When we asked why it took 10 years for thecompany to stop scanning emails for ad purposesa Google spokesperson emailed CNBC directing usto this blog post Google declined an on-camera interview with CNBC But this was not the end to Googles privacyproblems  This headline just dropping on Googlethat the company still does allow other companiesto scan and share data from Gmail accounts This according to The Journal citing a letter toU S  lawmakers in which Google says that thecompany does allow app developers specifically toscan Gmail accounts Even though the company remember itselfstopped the practice for the purpose of adtargeting last year A month later Google issued new privacy policiesthat put limits on how developers can use Gmaildata  One of the interesting things about Gmailis that even when this controversy about privacywas unfolding and kind of blowing up more andmore people started to use it And it was just so much better than anything elsethat was out there that thats really when peoplestarted to say you know maybe there is aprivacy concern  Maybe I am concerned about thisbut this service is so good that Im using itanyway  Privacy became a hot-button issue in 2018as numerous tech companies including FacebookAmazon Apple and Google were grilled by Congressabout consumer data privacy With Americans carrying their phones with themvirtually at all times doesnt the collection ofthis volume of detailed information really meanthat Google is compiling information aboutvirtually every movement an individual with asmartphone is making every hour of every daytoday   For any service we provide our users wego to great lengths to protect their privacy andwe give them transparency choice and control In addition to email users of Gmail have accessto a number of free applications includingGoogle Sheets Google Docs Google Drive andGoogle Hangouts among others When you have Google Apps associated with Gmailits quite sticky right  If youre using Google Apps associated withGmail youre probably not going to move Google took office tools to the web and force microftto do the same Microsoft Office Web Apps became available to thegeneral public in 2010 and included freelightweight versions of programs like MicrosoftWord Excel and PowerPoint But while Outlook may trail Gmail and Google Appson the consumer side Microsofts business suiteoffering Microsoft Office still reigns supremein the $18 billion market for businessproductivity tools In more recent years Google has also come outwith a paid version of its online apps called GSuite  G Suite includes all of Googles freeoffice tool apps as well as additional featuressuch as the ability to create a custom emaildomain and admin controls that are aimed atbusinesses  Outlook and Gmail are similar in thesense that they both have free and premium tiersas well as business tiers but theyre differentin terms of where their sweet spots are I would say that Outlook is widely used withinbusinesses and government agencies and Gmail ismore popular overall with consumers Microsoft Office still holds 87 5percent of the business productivity tool marketcompared to G Suite which holds 10 4percent  But Google is working to change that Google unveiling its first Gmail redesign since2013  The overhaul has a slew of new featuresdesigned to attract businesses to take onMicrosofts Outlook  Google says it now has morethan 5 million paying G Suite customers comparedto Microsoft Office 365 which has more than 200million paying customers

I think Gmail absolutely is coming up in the corporate world and it is happening as Google istaking G Suite into businesses government agencies schools and saying use this Oftentimes use this instead of Microsoft Office And soon Gmails revenue stream from consumers may also get a bump Many free users are quickly reaching their 15gigabyte storage limit which is shared between Gmail Google Drive and photos and finding that they need a paid subscription to keep everything on the cloud  15 years later Gmails big bet on storage may really pay off.

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