How to Start A Career in Digital Marketing in 2019 | Digital Marketing Training by Wajahat Ch

How to Start A Career in Digital Marketing in 2019 | Digital Marketing Training by Wajahat Ch


How to Start A Career in Digital Marketing in 2019 | Digital Marketing Training by Wajahat Ch

Digital marketing is exploding.Google makes over 100 billion a year through ads.Facebooks generating over 40 billion a year through ads.Hey everyone, Im Neil Patel, and todayIm going to share with you how you can startyour career in digital marketing.I am curious because the tips I am giving today,it should help you out if you are just starting your carer even if you are already a few years in digital marketing.So heres what the first thing I want you to do is.I want you to start your own website.This is the first step.You need to go out there, create a WordPress blog,or any type of site, I prefer WordPress,but you need to start a site.If its e-commerce related, start a Shopify site.The best way to learn marketingis to start your own website.Step two, take all the competitors you have,if you dont know what they are, you already createdthat website, and it should be a sitethat youre passionate about, the industry that youre in.If you dont know any competitors, take those key words,whatever industry youre in, like astrology,marketing, Google from youll find URLs.Pop them into a tool call UberSuggest.These are all the URLs that are rankingfor these keywords youre going after.This will show you how much trafficyour competition is getting per region.Itll also show you the top pages that your competitionis getting traffic from, and it shows you all the keywordsthat are driving traffic to your competition.Now that youve seen this, the next thingyou need to do is click on the top pages report.The top pages report will show you all the top pagesfor all your competitors, how many visits are gettingto each of those pages, how many social shares do they have,how many back links do they have?And heres what I want you to do nextnow that you have this data.Go look at those top pages, figure out which key termsare driving the traffic, have high volume,high cost per click, and a low search difficulty,because these are the ones that are the easiestto go after first, and have the most valuable traffic.Go look at those pages, then writea better version of that page.Dont just create something thats similar, one up them.Have better images, better videos,whatever it may be, go above and beyond.I used to custom graphics, pay people from Fiverrso I could pop them into my blog poststhat way I could have myself, my content,my articles stand out from the competition.When youve done that, then the next stepfor you is to promote your content.So you want to take all the people that linkedto your competitors, you seen that from Uber Suggest,it shows you a laundry list of all the people that linked to your competitors,what you want to do is reach out to all those peopleand be like, hey John, I noticed you linkedto XY and Z article, I have similar onethat just came out, but mine covered one two and threethat theirs did not, cheers, Neil.Sending that simple email to hundreds of people,Im not talking about 100 people, Im saying hundreds,two hundred, three hundred, four hundred,youll notice that some of those people start linking back to you, boost your search traffic,and youre also going to get referral traffic.Referral traffic is huge.The other beautiful part about Uber Suggest is it shows youall the popular articles based on social shares.So I want you to go to Twitter search,type in that URL of your competition, and itll show you all the people who share that content on Twitter.Hit them all up, ask them.Hey John I noticed you shared XY and Z article from author AB and C, I have a similar one that just came out but mine covers one, two and three.If you like it, feel free and share it, cheers, Neil.PS, let me know if I can do anything for you.Sending those simple articles and emails out,or more so messages, youll get more social shares.You did that with links, you are now doing that with emails, you are going to get more traffic,as you get more traffic, you all start getting results.The next thing I want you to do is start collecting emails.Its not just about getting people to your site,its about building a brand.You cant build a brand without collecting emails.You can use free tools like Hello Bar limits sliders, pop ups, I do that on its a great way to collect more email address,so then when you get people to come back to your site you all start building a brand.As the XE of Google once said, brands are the solution.He was talking about figuring out what siteto rank at the top of Google, and also combating things like fake news.For that reason, you want to build a brand.And they say when you get people back to your site seven times, you are much more likely to build a brand.The next thing Just curious.What Subscribers allows you to do is have people subscribe to your site with just one click, and that way you can just keep getting them back to your site through the browser notifications, has amazing results,especially when you combine that with email.The last thing I want you to do is start selling something,whether its a physical product, a service,does not matter, you can do lead generation,you can sell products through affiliate marketing,I just want you to sell something because when you learn to sell you are learning the full suite of marketing.Its not just about driving traffic,you need to convert those visitors into customers.And if you want a bonus tip, this is all you guys who are over achievers, run a AB test Theres a lot of solutions out there like Crazy Egg that allow you to do this, but you can run a AB test to maximize your conversion rate.Once you have done that, you all jump start your career into digital marketing.If you need help with your marketing needs,check out my ad agency.

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